Consumers are constantly bombarded with countless ads every day. Brands have to compete with each other to try to get the attention and money of these consumers. But how can a company cut through the abundance of clutter and win over a prospective...
Looking to take your digital media strategy to the next level? Well you are in the right place. There are three key types of media; owned, earned, and paid. Think of each type as a separate leg of a triangle, if one side...
This past year has been quite the rollercoaster full of uncertainty, hope, and growth. We have had to dramatically adjust our daily lives and work habits to protect ourselves and others which have led to new and improved practices and innovation. Here at CSK, we...
Have you ever added items to your online shopping cart only to then leave the website without buying them? Days after you might still be dreaming of those perfect black heels or that cozy white robe still sitting in your abandoned cart. Suddenly, while scrolling...
Two weeks ago, the tech giant, Facebook, revealed its new company name, Meta, during their Connect conference. The name change is just the first step in Zuckerberg’s plan to rebrand and reform the overarching brand to reflect the transition into a company that is actively...
Typically, when you think of the word negative you do not associate it with something positive. However, utilizing negative keywords in pay-per-click search campaigns can benefit a brand greatly and yield optimal results. ...
Every single exchange customers have with your brand, especially your social media, should embody the brand and everything it stands for. From a billboard, to an Instagram post, to a radio ad, a brand must have consistent, clear messaging and visual elements to be successful...
Learn how to boost your business with this easy guide all about branded search. From defining what branded search is to step-by-step directions of how to apply it to your own business, CSK has you covered with all you need to know. ...